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Sunday, 18 April 2010

EVALUATION - How did you attract/address your target audience?

The cast of my film are all teenagers, therefore the script and look of the characters will relate to everyday teenagers. This should automatically interest my target audience. However they will somehow have to find out about the film. They will find out through advertising. If I was to advertise I would mainly do this through internet advertising and trailers on the TV. The TV trailers will be shown in the adverts between popular teenage TV shows. This way a huge segment of my target audience will see it. The internet adverts will also be on popular teenage websites; for example www.facebook.com. Finally most teenagers use public transport, so will put posters around these areas. These areas will include; on the underground, side of buses and bus shelters.

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